Hannah Miller's A2 Media Blog: Film distribution and marketing

1. What is meant by the term film distribution?

Film distribution is when the film has been completed and is released to the audience whether that be via premiers, cinema screenings or dvd/blue ray. 2. What does a film distributor do? The film distributor works for the producers of the film. After signing many contracts with the producers the distributors have the rights to the film in order to distribute it. This is usually both before and after the release for examples with advertisements like posteres, bilboards and tv adverts. Then post release showing the film on the television 3. How does reach relate to film distribution?

2. What does a film distributor do?

Film distributors take the finished film and get it out to the public. The main film distributors in the UK include 20th Century Fox, Paramount Pictures and Universal Pictures.

3. How does reach relate to film distribution?

Reach is the way of interesting the people the film is aimed at. Most of reach is acheived by advertistments such as print and television. However print isnt always succesful and can cost the film producer a lot of money is the film were to not work out.

4. What is meant by the distribution plan?

This is simply a plan of how the marketers of the film aim to have the film distributed to as many people as possible.

5. What is meant by the marketing plan?

Marketing plans mainly focus on who will be watching the finished film. Doing this ensures that the film will be produced and aimed at the right audience type. A way of acheieving a good marketing plan would be to do a lot of audience research with questionaires given to the target audience.

6. What is the difference between advertising, promotion and publicity?

Advertising: The way of having the public see your product or in this case film. It makes people aware that the film is there and hopefully if the advertising is done succesfully will make people want to go and view the film. Advertisting can be done through posters, trailers, internet and radio.

Promotion: There are 5 main aspects of promotion: personal selling, advertising, sales promotion, direct marketing and publicity.

Publicity: This tends to not be self done by the film producer but instead by other media sources for example news papers. Good publicity like a film review in a magazine, online or in a newspaper can do great things for a films success as people are more likely to go see a film the more it is being reccomended to them by other people.

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